Ways to Advertise and Promote Your Business

For business owners, the ways that you can promote your business and attract attention have changed dramatically in the past decade. And with COVID-19 and the current lockdowns, the world is much more focused online, Digital advertising platforms offer a good return to investment. Now is a great time to capitalize on the growing trends and to advertise your business. Content marketing, video marketing, and social media marketing can all be used as part of your business promotion strategy. Some of the ways to advertise your products or companies in different types of digital advertising platforms are discussed below.

• Social Media Ads

Advertising is the financial engine that drives all social media. LinkedIn began offering paid advertisements as early as 2005, and Facebook launched ads in 2007, Twitter s in 2010, and Instagram in 2013. Even Tik-Tok has begun pouring advertising to popular social platforms. The world has become used to the ads on their social media.

With the invention of tools such as Facebook leads forms, the social media platform has increased the ways that advertisers can reach their market. Social media is great for both brand awareness and business promotion.

• Press Releases

Every time your business does something newsworthy, it is very easy to send out a press release to your local and regional news outlets. PR is a powerful media tool to use to help generate publicity. Having free distribution through trusted news channels means more people see it and will be likely to engage with it. There are several websites that you can use for your press releases.

• Influencer Marketing

A reasonably new and somewhat untested model of advertising has grown from the increased popularity of micro-celebrities and influencers. Influencers are popular on both Instagram and YouTube with a large follower base, which can help to both grow your brand reach and offer sales incentives.

• Podcast Ads

With the rise in popularity of podcasts, there are a lot of opportunities for advertisers to tap into an interested audience. Podcast advertisers are help podcasters stay in business. As a trade-off to the sponsorship, there is typically an ad read (similar to the radio) that the podcast host delivers on each episode.

Think about your ideal customer and how they like to consume media. If there is a specific need that you can fulfill, keep that in mind. If you are paying for advertising, you should be tracking your rates of return. It’s great to gain better visibility for your brand. If the cost of advertising is not adding revenue to the company, investing in such digital marketing platforms may not be a worthy business promotion strategy.